SPORTS ILLUSTRATED TAKEOVER

Every year, Sports Illustrated prints an NFL Season Preview issue. Every year, DIRECTV ran an insert in that issue promoting its exclusive franchise:
NFL SUNDAY TICKET. This year, we delivered creative for the biggest placement in Sports Illustrated history: 23 pages, featuring DIRECTV brand ambassadors
Peyton and Eli Manning, Tony Romo, Andrew Luck and their “Cable Alter-Egos.”

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