The challenge: Contemporize Disney Theme Parks globally. Solution: Utilize Disney properties and other iconic celebrities acting out Disney mythologies.
Bring them to life with Annie Leibovitz, her amazing staff and my CD/AD partner, Max Jerome.

Conceiving this campaign and working so closely with Annie to map out 23 of the initial client-approved concepts is one of the high points in my career. Truly the stuff that dreams are made of.

“I could not have done this without Max (Jerome) and David (Bradley)”, Annie said, regarding our collaboration.

“Famed photographer Annie Leibovitz has been shooting stars ranging from Beyonce to Penelope Cruz in iconic Disney scenes since 2007. If you’ve never
seen the Disney Dream Portraits collection before, the photos are absolutely gorgeous.” Kristen Acuna, Feb 12, 2014, “Business Insider”

“Thomas Frank, in “Advertising as Cultural Criticism”, explains, “The world of advertising was no longer bureaucratic and placid with scientism but artistic
and dysfunctional, a place of wild passions” (Frank, 54). These wild passions are evident in the processes and results of the Disney Dream Portrait Series.”  
Anthony Duffy, March 13, 2013, from a lecture by Prof. Portwood-Stacer’s “Advertising & Society” course at NYU.