AT&T SECURE FAMILY

AT&T ran this campaign to get current customers to download their Secure Family App. It generated 10M impressions. 27K app installs. And Video View Rates
33% over benchmark. Its success, plus that of many other initiatives, inspired the AT&T Wireless marketing team to increase their spend with NY Creative Services
by 60% in 2020. Growing business has been one of the hallmarks of my career.

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