For AT&T’s MDU (multi-dwelling unit) business, our team developed a series of social media campaigns focusing on fiber, high-speed internet and TV. The strategy
for each was to take inspiration from internet culture to create illustrated stories that showed the power of high-speed connection in fun and relatable situations. 
The campaigns saw huge gains in engagement and conversions compared to previous years. 69% average VTR, 0.17% average CTR, 0.22% LinkedIn CTR.