For AT&T’s MDU business, we were tasked to re-envision modern apartment buildings in ways to show how connected AT&T Fiber properties
are to the smart technologies that come with them, as high-speed internet is the #1 amenity in the MDU space. The goal was two-fold: show the breadth of
connectivity possible and do it in a warm, human way. This campaign replaced last year’s online TV spots which cost $650K to produce. Presently, it’s
outperforming with “unheard of View Through Rates at .22% and Click Through Rates 80% above norm.”