Euro RSCG hired me to bring to life their tagline “Talk to Chuck.” Inspired by the authenticity and conversational nature of testimonials, I pitched animation as a way to make
my campaign about the significant pain points of investing stand out with an ownable look for the financial sector. Clients agreed. And their customers. And the press:

“When the novelty of the animation wears off it’s the tone of these Schwab spots that we’re left with. These ads are about dissatisfaction. The characters are
all men who are sick of their own impotent anger. They hate their brokers’ steep commissions and bland, unhelpful advice. They want straight talk and lower fees.
“It would be nice if the quarterly report had some kind of analysis,” says the annoyed fellow in a spot titled “Dog,” which addresses investors’
uncertainty over when to unload an underperforming stock.” Seth Stevenson, Dec 05, 2005, “Slate”

Charles Schwab CMO, Becky Saeger, “believed the Talk to Chuck campaign was ground-breaking.” John A. Quelch/Laura Winig, Jan 11, 2008, “Harvard Business School”